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SlipNOT® Metal Safety Flooring Launches Renovated Website

August 2, 2011

SlipNOT® Metal Safety Flooring, leader in the slip resistant metal safety flooring industry, is introducing the launch of its completely redesigned website.

SlipNOT®’s new website launched under the current domain, www.slipnot.com.  The completely renovated website will provide visitors with printable case studies, user-friendly buttons, fresh content daily and a reformatted approach that provides customers with access to information efficiently while offering a unique browsing experience.

The printable case study feature will provide users with the ability to easily print case studies on SlipNOT®applications as PDF’s.  Visitors will also have the option to e-mail case studies to colleagues from the website.  These features allow users to share information about SlipNOT® products quickly and easily.  SlipNOT®’s redesigned case studies section will also provide more pictures of the applications featured in case studies to highlight SlipNOT®’s capabilities and versatility.

Along with added buttons for printing case studies, the renovated SlipNOT® website will also feature easy access to resources such as sample and quote request forms.  On every page of the website, users will have opportunity to access forms simply.

The renovated SlipNOT® website understands the importance of providing real time information for customers so they are able to make well informed decisions regarding their safety flooring. The new website will provide several features that ensure visitors are receiving the most up-to-date content by continuously posting new blogs, safety checklists and white pages on a daily basis.  The homepage will also highlight a SlipNOT® product by utilizing a featured product bar that will refresh to a different product every time the page is accessed.  Another way SlipNOT® is providing new content to users is by encompassing a featured case study section that will continually rotate to show visitors a different case study every time the page refreshes.  By providing users with fresh content and information daily,SlipNOT® will offer customers accurate and up-to-date information about products.

Another feature the redesigned SlipNOT® website will offer clients is a reformatted approach to viewing information.  The website will continue to offer users product information and details, customer resources such as blogs and safety checklists, as well as the latest news at SlipNOT® by utilizing innovative tabbing format.  Information such as product details will be formatted into tabs by surface type to be easily viewed by visitors. SlipNOT®’s redesigned website will also offer new industry pages for customers.  The new industry pages will cater to the customer and show how SlipNOT® products can be utilized in a variety of industries. SlipNOT® has also worked to simplify text content to provide customers with clear and concise information.  By reformatting and simplifying content, SlipNOT® enables customers to easily find and compare products, as well as view more information at one time to create an efficient flow of information to the user.

SlipNOT®’s renovated website features a contemporary feel that provides visitors with a clean and modern approach to discovering SlipNOT® products and capabilities.  The website will highlight SlipNOT® products by providing users with case studies with pictures to emphasize the benefits and versatility of SlipNOT®products and offer an innovative and user-friendly approach to viewing information about SlipNOT® Metal Safety Flooring.

About SlipNOT®:

SlipNOT® Metal Safety Flooring is a women-owned (WBENC Certified) privately held company located in Detroit, Michigan. SlipNOT® is the premier solution to slippery industrial floors. SlipNOT® Metal Safety Flooring is utilized throughout many different industries in the United States and Canada.  To receive more information about SlipNOT® Metal Safety Flooring, please visit www.slipnot.com.

Contact:

Christina Molnar-Metrose, Vice President

Nicole Moran, New Business Associate

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