With somewhat frequent food safety outbreaks and product recalls, US consumers are only slightly concerned about the safety of the food supply. NPD, a marketing group out of Chicago, perform surveys and tracks the levels of concern about food safety issues. Just this past year they found that 60% of Americans were only slightly concerned, %25 percent were extremely concerned and 15% were not concerned at all about food safety.
In an article entitled “How Concerned are Consumers about Food Safety” Darren Seifer of NPD states that consumers attitudes about a food recall are most often times based on the amount of news coverage and the severity of the outbreak (how many sickened or any deaths). He said it takes a lot for people to change their eating habits even as food recalls are becoming more common place.
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